{"id":14656,"date":"2025-05-01T16:07:23","date_gmt":"2025-05-01T14:07:23","guid":{"rendered":"https:\/\/www.lavafields.com\/fiers-de-faire-rayonner-la-belgique\/"},"modified":"2025-10-01T14:49:01","modified_gmt":"2025-10-01T12:49:01","slug":"proud-to-promote-belgium","status":"publish","type":"post","link":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/","title":{"rendered":"Proud to promote Belgium."},"content":{"rendered":"\n

As part of the \u2018Proud to be Belgian\u2019 initiative, La Libre Belgique is honouring Frifri, the iconic brand of the Lavafields group.<\/p>\n\n\n\n

For more than 60 years, Frifri has embodied what we believe in at Lavafields:
– Strong local presence, with committed Belgian production,
– Responsible innovation, focused on sustainability and ease of use,
– Positive societal impact, with products designed in an adapted work structure,
– And above all, a deep respect for Belgian culinary heritage and those who keep it alive.<\/p>\n\n\n\n

At Lavafields, we build brands that have meaning, serving people and their daily lives. Frifri is a perfect example: authentic, sustainable and deeply Belgian.<\/p>\n\n\n\n


The article can be found in La Libre Belgique \u2013 March 2025<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

As part of the \u2018Proud to be Belgian\u2019 initiative, La Libre Belgique is honouring Frifri, the iconic brand of the Lavafields group. For more than 60 years, Frifri has embodied what we believe in at Lavafields:– Strong local presence, with committed Belgian production,– Responsible innovation, focused on sustainability and ease of use,– Positive societal impact, […]<\/p>\n","protected":false},"author":1,"featured_media":14739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-14656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-en"],"acf":[],"yoast_head":"\nProud to promote Belgium. - LAVAFIELDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proud to promote Belgium. - LAVAFIELDS\" \/>\n<meta property=\"og:description\" content=\"As part of the \u2018Proud to be Belgian\u2019 initiative, La Libre Belgique is honouring Frifri, the iconic brand of the Lavafields group. For more than 60 years, Frifri has embodied what we believe in at Lavafields:– Strong local presence, with committed Belgian production,– Responsible innovation, focused on sustainability and ease of use,– Positive societal impact, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"LAVAFIELDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-01T14:07:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T12:49:01+00:00\" \/>\n<meta name=\"author\" content=\"ntcadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ntcadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\"},\"author\":{\"name\":\"ntcadmin\",\"@id\":\"https:\/\/www.lavafields.com\/#\/schema\/person\/024f78a2cfe0c2ae7133160bd9ef03ff\"},\"headline\":\"Proud to promote Belgium.\",\"datePublished\":\"2025-05-01T14:07:23+00:00\",\"dateModified\":\"2025-10-01T12:49:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\/\/www.lavafields.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\",\"url\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\",\"name\":\"Proud to promote Belgium. - LAVAFIELDS\",\"isPartOf\":{\"@id\":\"https:\/\/www.lavafields.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg\",\"datePublished\":\"2025-05-01T14:07:23+00:00\",\"dateModified\":\"2025-10-01T12:49:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage\",\"url\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg\",\"contentUrl\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.lavafields.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proud to promote Belgium.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lavafields.com\/#website\",\"url\":\"https:\/\/www.lavafields.com\/\",\"name\":\"LAVAFIELDS\",\"description\":\"Lavafields, producteur & distributeur d'\u00e9lectro-m\u00e9nager haut de gamme\",\"publisher\":{\"@id\":\"https:\/\/www.lavafields.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lavafields.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lavafields.com\/#organization\",\"name\":\"LAVAFIELDS\",\"url\":\"https:\/\/www.lavafields.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lavafields.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2020\/10\/Lavafields_Logo_Horizontal.svg\",\"contentUrl\":\"https:\/\/www.lavafields.com\/wp-content\/uploads\/2020\/10\/Lavafields_Logo_Horizontal.svg\",\"width\":1779,\"height\":330,\"caption\":\"LAVAFIELDS\"},\"image\":{\"@id\":\"https:\/\/www.lavafields.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lavafields.com\/#\/schema\/person\/024f78a2cfe0c2ae7133160bd9ef03ff\",\"name\":\"ntcadmin\",\"sameAs\":[\"http:\/\/www.lavafields.com\"],\"url\":\"https:\/\/www.lavafields.com\/en\/author\/ntcadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proud to promote Belgium. - LAVAFIELDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/","og_locale":"en_US","og_type":"article","og_title":"Proud to promote Belgium. - LAVAFIELDS","og_description":"As part of the \u2018Proud to be Belgian\u2019 initiative, La Libre Belgique is honouring Frifri, the iconic brand of the Lavafields group. For more than 60 years, Frifri has embodied what we believe in at Lavafields:– Strong local presence, with committed Belgian production,– Responsible innovation, focused on sustainability and ease of use,– Positive societal impact, […]","og_url":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/","og_site_name":"LAVAFIELDS","article_published_time":"2025-05-01T14:07:23+00:00","article_modified_time":"2025-10-01T12:49:01+00:00","author":"ntcadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ntcadmin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#article","isPartOf":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/"},"author":{"name":"ntcadmin","@id":"https:\/\/www.lavafields.com\/#\/schema\/person\/024f78a2cfe0c2ae7133160bd9ef03ff"},"headline":"Proud to promote Belgium.","datePublished":"2025-05-01T14:07:23+00:00","dateModified":"2025-10-01T12:49:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/"},"wordCount":120,"publisher":{"@id":"https:\/\/www.lavafields.com\/#organization"},"image":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg","articleSection":["Press Release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/","url":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/","name":"Proud to promote Belgium. - LAVAFIELDS","isPartOf":{"@id":"https:\/\/www.lavafields.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage"},"image":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg","datePublished":"2025-05-01T14:07:23+00:00","dateModified":"2025-10-01T12:49:01+00:00","breadcrumb":{"@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#primaryimage","url":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg","contentUrl":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2025\/05\/Flag_of_Belgium_civil.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lavafields.com\/en\/proud-to-promote-belgium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.lavafields.com\/en\/"},{"@type":"ListItem","position":2,"name":"Proud to promote Belgium."}]},{"@type":"WebSite","@id":"https:\/\/www.lavafields.com\/#website","url":"https:\/\/www.lavafields.com\/","name":"LAVAFIELDS","description":"Lavafields, producteur & distributeur d'\u00e9lectro-m\u00e9nager haut de gamme","publisher":{"@id":"https:\/\/www.lavafields.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lavafields.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lavafields.com\/#organization","name":"LAVAFIELDS","url":"https:\/\/www.lavafields.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lavafields.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2020\/10\/Lavafields_Logo_Horizontal.svg","contentUrl":"https:\/\/www.lavafields.com\/wp-content\/uploads\/2020\/10\/Lavafields_Logo_Horizontal.svg","width":1779,"height":330,"caption":"LAVAFIELDS"},"image":{"@id":"https:\/\/www.lavafields.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lavafields.com\/#\/schema\/person\/024f78a2cfe0c2ae7133160bd9ef03ff","name":"ntcadmin","sameAs":["http:\/\/www.lavafields.com"],"url":"https:\/\/www.lavafields.com\/en\/author\/ntcadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/posts\/14656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/comments?post=14656"}],"version-history":[{"count":1,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/posts\/14656\/revisions"}],"predecessor-version":[{"id":14657,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/posts\/14656\/revisions\/14657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/media\/14739"}],"wp:attachment":[{"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/media?parent=14656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/categories?post=14656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lavafields.com\/en\/wp-json\/wp\/v2\/tags?post=14656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}