As part of the ‘Proud to be Belgian’ initiative, La Libre Belgique is honouring Frifri, the iconic brand of the Lavafields group.

For more than 60 years, Frifri has embodied what we believe in at Lavafields:
– Strong local presence, with committed Belgian production,
– Responsible innovation, focused on sustainability and ease of use,
– Positive societal impact, with products designed in an adapted work structure,
– And above all, a deep respect for Belgian culinary heritage and those who keep it alive.

At Lavafields, we build brands that have meaning, serving people and their daily lives. Frifri is a perfect example: authentic, sustainable and deeply Belgian.

The article can be found in La Libre Belgique – March 2025