About Lavafields
Lavafields is an international group specialising in the design and distribution of high-end small appliances for the kitchen and home.
A modern group born from the merger of key players in France and Belgium, Lavafields draws on the expertise, excellence and heritage of historic brands that have been part of everyday life in millions of households for decades.
Our mission: to satisfy our customers and transform every meal into a unique culinary experience, thanks to a wide range of innovative, diverse, high-quality products with elegant designs.
Our business is built on two pillars:
- Our own brands: Iconic, history-steeped brands such as Magimix, Riviera & Bar, Frifri, Siméo, Astoria and Dejelin.
- The distribution of leading brands: Trusted international partners such as BISSELL, Mill, Therabody, Ariete…
Today, Lavafields is:
- 150 passionate employees worldwide
- A strong corporate culture based on unifying values, where the well-being of our teams is a priority
- Deep roots in French and Belgian culinary traditions, with a presence across all five continents
- A strong drive for innovation, ambitious targets and sustained growth (turnover set to triple between 2021 and 2025)
Innovation
Innovation serving our customers
We offer innovative products that not only meet our customers’ existing needs, but also anticipate their aspirations and personal desires, making everyday life more enjoyable.
Design
Combining design and functionality
We strive to design our products with aesthetics, simplicity and functionality in mind.
Quality
Quality at the heart of every product
We use high-quality materials and design our products to be as durable and repairable as possible, so they can be enjoyed for generations. We recognise the importance of durability and reject planned obsolescence and all other forms of irresponsible behaviour.
Belgian/French Touch
The Belgian-French touch that makes our products unique
Every region of the world has its own specific characteristics. We build our own brands with that distinctive Belgian and/or French touch that makes each product a benchmark and an essential part of Belgian-French culture.